From the founders of Drybar, Squeeze, a massage experience, announced in June the brand’s second location is opening in Scottsdale this fall.

Located at 4513 N. Scottsdale Road, suite 112, across from Apple and next to Sprinkles Cupcakes, the space holds 11 rooms and will provide customers with a seamless and customizable massage experience, according to a press release.

“Our vision at Squeeze is to transform communities for good, so we’ve created a relaxing and hassle-free experience for our guests, as well as a positive and uplifting space for our team to come to work every day,” Brittany Driscoll, co-Founder and CEO, said in the release. “We intentionally designed our business model to facilitate small business ownership so I am beyond thrilled to support our very first Operating Partners’ as they bring Squeeze to the Scottsdale community.”

Squeeze’s industry-leading technology platform is the first of its kind in the retail service space. Each element of the guest experience is curated to be convenient, personalized and hassle-free. Through the Squeeze app and website, guests can book, set personalized preferences, pay, tip, rate and review, allowing them to walk in and figuratively “float out.”

The personalization continues with each massage tailored to the customer’s liking, including pressure, music, lighting and the ability to tap a “ready button,” letting the therapist know to return in-room to begin the massage. Personalized preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments so Squeeze knows exactly what you want, each and every time.

Additionally, each massage includes the guests’ choice of deep tissue, heat therapy, aromatherapy and percussion therapy at no extra cost. Memberships start at $89 for a Mid-Squeeze, the brand’s 50-minute table massage.

Since first opening its doors in Studio City, Los Angeles in 2019, the Squeeze franchise continues to expand quickly across the country with over 37 locations in development. Squeeze was built to scale through franchising and every decision has been made with the success of existing and future Operating Partners in mind, creating a better franchise experience.

The company provides a path for those with an entrepreneurial spirit who are wanting to buy into their next small business or invest in their first. Squeeze creates a launchpad of opportunities for individuals who are passionate about people and who want to take their livelihood into their own hands. Those who never thought of entrepreneurship as an option now have a streamlined path to becoming successful local business owners.

“Little things are big things here at Squeeze — a philosophy that has shone through every facet of our experience since joining this new family,” Andrew Nicoll and Sam Lewis, Squeeze Scottsdale Operating Partners, said in the release. “Every detail of the establishment has been intentionally crafted with the guest in mind, and every detail of the business model has been crafted with the franchisee in mind. The Scottsdale community is gaining a business and brand who is well on their way to creating The Feel-Good Revolution and we are overjoyed to be a part of it.”

Committed to building “The Feel-Good Revolution”, Squeeze is offering all team members a competitive employee compensation package inclusive of health benefits, paid vacation, continuous education, team-building and personal growth initiatives.

Squeeze is committed, not only to making people feel good, but to doing good as well. The national franchise has also partnered with a like-minded “feel-good” nonprofit to be able to provide its customers with an opportunity to be a part of conscious capitalism. For every membership sold, Squeeze is helping to provide a day of canine support to a person with a disability through Canine Companions, the nation’s leading dog service provider.

For more information about Squeeze memberships and how to franchise, visit squeezemassage.com.